The Computational Media Lab is helmed by founder and director Dhiraj Murthy (Ph.D, University of Cambridge), who joined the Journalism and Sociology faculties at UT Austin after 3 years as a Reader of Sociology at Goldsmiths, University of London. This is Murthy’s third ‘think tank’: He also co-directed the Centre for Creative & Social Technologies at Goldsmiths and founded the Social Network Innovation Lab at Bowdoin College. His research targets many of the same areas analyzed in this lab, including social media, digital research methods, race/ethnicity, big data quantitative analysis and virtual organizations. He wrote the book on Twitter.